UNIVISION COMMUNICATIONS LAUNCHING MOBILE GAME APP FOR ‘NUESTRA BELLEZA LATINA’

NEW YORK –Univision Communications Inc., the leading media company serving Hispanic America, has launched a mobile and tablet game app for Nuestra Belleza Latina (Our Latin Beauty) featuring this season’s contestants.Nuestra Belleza Latina Casino is Univision’s first licensed mobile game app for a show.

 

The app is free to download and play. The Android app <https://play.google.com/store/apps/details?id=com.huuuge.clubcasino&hl=en> is now live and the iOS app will launch later this month. Univision partnered with Huuuge, a game developer and producer that has previously launched eight casino apps, including four that have been number one in the Android app store “Top Game” charts.

 

With Nuestra Belleza Latina Casino, NBL fans will be able to play games along with their favorite contestants and former NBL queens. The app features three slot machines, “The Mansion”, “The Runway”, and “The Gala”, as well as three card games. Users will also be able to hang out in the “Club de Belleza” gallery, which will be updated throughout the season with photos and videos of the current contestants.

 

“In its ninth season, our viewers can’t get enough of Nuestra Belleza Latina and now our gaming app allows them to have the deeper engagement they crave,” said Tonia O’Connor, president, Content Distribution and Corporate Business Development, Univision Communications Inc. “We are expanding the successful and growing NBL franchise by partnering with a leading app developer.  It’s a partnership that puts us front and center and allows us to break through the consumer challenges of app discovery.”

 

Hispanic TV’s longest-running and most popular reality contest, Nuestra Belleza Latina is a Sunday night<x-apple-data-detectors://6> powerhouse on Univision Network. With an average of 3 million viewers and near identical amount of Facebook followers, the trademark fiery competition is hotter than ever on its ninth edition.

 

“Univision is pleased to offer our audiences another way to connect with our engaging programming,” said Alberto Ciurana, president, Programming, Univision Communications Inc. “Nuestra Belleza Latina Casino is a fun and exciting game to keep the action going all year long, even after the season ends.”

 

About Univision Communications Inc.

Univision Communications Inc. (UCI) is the leading media company serving Hispanic America. The Company, a leading content creator in the U.S., includes Univision Network, one of the top five networks in the U.S. regardless of language and the most-watched Spanish-language broadcast television network in the country reaching approximately 93% of U.S. Hispanic television households; UniMás, a leading Spanish-language broadcast television network reaching approximately 87% of U.S. Hispanic television households; Univision Cable Networks, including Galavisión, the country’s leading Spanish-language cable network, as well as Univision tlnovelas, a 24-hour cable network dedicated to novelas, Univision Deportes Network, a 24-hour cable network dedicated to sports, ForoTV, a 24-hour Spanish-language cable network dedicated to news, and an additional suite of cable offerings – De Película, De Película Clásico, Bandamax, Ritmoson and Telehit; Univision Television Group, which owns and/or operates 61 television stations in major U.S. Hispanic markets and Puerto Rico; Univision Radio, the leading Hispanic radio group which owns and operates 67 radio stations in 16 of the top 25 U.S. Hispanic markets and Puerto Rico; an Interactive network of online and mobile apps and products including UVideos, a bilingual digital video network serving Hispanic America, Uforia, a music application featuring multimedia music content, including over 65 radio stations, exclusive digital channels and a custom radio offering with more than 25 million songs, Univision.com<http://www.univision.com/>, the No. 1 most-visited Spanish-language website among U.S. online Hispanics, and Univision Partner Group, a specialized advertising and publisher network. UCI’s assets also include a minority stake in El Rey Network, a 24-hour English-language network founded by maverick filmmaker Robert Rodriguez, and a joint venture with Disney/ABC Television Network for Fusion, a news, pop culture and satire TV and digital network. Headquartered in New York City, UCI has television network operations in Miami and television and radio stations and sales offices in major cities throughout the United States. For more information, please visit www.Univision.net<http://www.univision.net/>.